What do asian consumers want?

What do asian consumers want?

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Like those in western markets, Asian consumers have a preference for live or fresh/chilled fishery species and products, followed by frozen, canned, and other forms. Excluding the category of live/fresh/chilled species from its purview, this article provides a glimpse into the market for popular fishery products in several Asian countries, giving examples and highlighting some reasons why some items sell better than others. Flavour localisation is a key determinant in whether a product, which may be selling well in Europe or the US, will be equally successful in Asia.

 

How it is presented, prepared, or incorporated into evolving lifestyles, and yet forming a large part of the traditional cuisine and cultural norms in Asia is another important factor.

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